A new property portal it to launch, dealing exclusively with the most expensive luxury homes in the capital – or, in London speak, prime and super prime properties.
The challenge for the new portal is that the properties to be showcased are sold discreetly, off-market.
Its platform acts as a referral tool, showcasing what are said to be superior property particulars via the Vyomm mobile app.
Vyomm has already recruited prominent partner agents – the Mayfair branch of Carter Jonas, and Beauchamp Estate, headed up by Gary Hersham.
Russell Quirk has been appointed adviser to the founding team of Vyomm, launched by Utsav Goenka.
Goenka said: “Our short-term goal has been to recruit the best and most prominent Estate Agents in London as users, and the most experienced advisors spanning both the traditional and digital property sectors.
“I’m proud to be able to announce today that we are achieving these goals already with the recruitment of Beauchamp Estates and Carter Jonas as partner agents and Russell Quirk as adviser.
“This progress sets the foundations that will enable us to execute on our vision – to provide digital tools; property showcasing; off-market engagement; a CRM and communication tools and tech enablement for prime and super prime estate agents and their clients’.
Quirk said: ‘The property and proptech spaces are bursting with so-called solutions trying to find a problem to solve.
Vyomm is not one of those. Instead, it’s one of the cleverest, slickest platforms I’ve ever seen and genuinely makes for improving how prime and super prime agents and their customers engage.
“It’s the evolution of property portals with a lot more under the hood than just search. I’m truly excited about its prospects for London agents and indeed, internationally.”
Tim Macpherson, head of residential sales at Carter Jonas, said: “We like the Vyomm product a lot.
“Much of what we are instructed upon is predicated upon discretion and therefore off-market.
“The Vyomm platform allows a clever means of discreetly showcasing those homes to selected buyers and makes for a faster, more effective and secure way for us to do business.”
Gary Hersham, founder of Beauchamp Estates, said: “The prime and super prime property market is incredibly competitive and it is important to present our properties as clearly and distinctly as possible.
“Vyomm helps with that by visualising property particulars in a uniquely elegant form which sets them apart from standard details.”
Until the end of this month, prime London agents can feature two properties free of charge on the site. The offer includes free photography.