A new multi-listing property portal has been launched by software provider VTUK.
Aligned with VTUK’s other new Openview products, VTUK said the multi-listing property (MLP) portal allows its agents to reduce advertising spend while providing a real USP in the market place.
Announcing the launch, VTUK said it allows agents to work together in collaboration, enabling property sharing for sales and lettings and providing a means to cross-refer new instruction leads and share commissions.
VTUK said the portal is free and will be complemented by national marketing.
VTUK will also be providing App Store downloadable tools.
VTUK says these will be free to consumers and will identify properties about to come on to the market, and facilitate a single registration hub for buyers to tempt vendors into selling or offering off-market possibilities. All of this data will be passed through the new portal.
Peter Grant, CEO at VTUK, said: “Simply put, Openview MLP is an instruction tool which reduces marketing spend and enables our independent client agents to collaborate rather than compete.”
Comments (2)
The new software coming to the market such as Rezi uses API, if other providers go down this route then it should be a lot easier for MLS to come to the market, maybe even a selection of them to choose from.
The problem comes in splitting already low fee’s. LonRes in London is successful, but the fee’s are massive so splitting them is not an issue, plus they make revenue from the amount of sold data etc they are able to produce reports from.
I see the future as agency selling the presentation of a property (marketing details, VR tours, floorplans, photography ), and the legal side ( money laundering checks, right to rent checks etc ) .
The more information someone is presented with, the more applicants can qualify themselves for a property. This in turn leads to less viewings where a property is not as expected. Less time wasted, more efficient.
The agency doesn’t have to have negotiators to qualify applicants, there are less wasted viewings. There are less negotiators.
Viewing rep, marketing experts, sales progression rep ?
I wish Peter well. But one of the hurdles is different softwares under the RM schema are non interoperable in cross sharing the MLS rules.
Simply the RM schema by design is non MLS friendly between different softwares.
For instance could VTUK align with other softwares such as Des Rez. No doubt Peter will be off to sit down with them tomorrow.
With 60 odd UK softwares, MLS needs the ability to unite nearby agents who use different softwares.
A lone software will find it impossible to convert all UK agents to a single software.