A new property ‘portal’ is due to launch this spring, pledging to charge agents nothing for listings or leads.
Behind it is Homesearch, a company which until now has focussed on producing marketing appraisal aids for agents to help them win instructions.
It claims to have information on all 28.8m homes in the country.
The company now says that it is poised to deliver “not just another portal but the future of the industry”.
In a message yesterday, it said: “Often the movements that really change the world start with a whisper.
“However now isn’t the time to make a song and dange about the future, it is the time to roll up our sleeves and make sure it’s a better place for when we arrive there . . .
“Over the past few days, with help and honest truths from agents closest to us, we believe we have engineered a long term solution.”
It says that Homesearch – it suggests that this is the consumer-facing name that will be used – will go live to the public on May 25.
It pledges to be an agent-first platform. While agents will not pay for listings, house builders will, and 50% of these charges will go towards helping homeless people and building social housing.
A message to agents yesterday, from Giles Ellwood and Sam Hunter of Homesearch, is described as a call to action.
It asks agents for support, and asks them to consider it as an option.
The pair conclude: “To the agents who’ve said yes so far, thankyou.”