Nested raise £5m strategic investment ahead of national expansion

Nested have raised a further £5m investment from Axel Springer, Balderton Capital and Northzone in advance of plans to expand nationally.

The investment, which follows on from their previous fundraise of £20m, saw new investor Axel Springer participate through its subsidiary Aviv Group in the round, together with existing shareholders Balderton and Northzone Capital.

The investment is described by Nested CEO Matt Robinson as “an investment that brings the vast industry experience and resources of Axel Springer to the board, in advance of Nested expanding the footprint of our Modern Estate Agent offering in 2021”.

The company has tested a new growth model, focussing on making its estate agency service hyper-local.

Robinson added: “The average home-selling experience is poor and it’s not at all clear what your agent is even doing. There are some great agents out there, however, the tools traditional agents have and the services they can offer to customers are antiquated. That’s why we’ve built a truly modern estate agent where we hire the best local agents out of traditional agency and support them with unrivalled technology and unique features like our buying agent, chain management and advance.

“The result: a far better experience where you know you’re getting the best possible outcome for your sale. And customers agree: we’re proud to be rated as “Excellent” on Trustpilot and recently became the only Mumsnet rated estate agent in the UK.”

Nested recently released updates to their mobile app which give home-sellers instant access to every aspect of their sale from viewing feedback and scheduled viewings to even showing what actions an agent has taken to generate enquiries and how many times they have chased up specific enquiries.

Dr Marc Rustige from Axel Springer said: “We are firm believers in the opportunity to modernise and digitise estate agency services. From our global market scan we could see that Nested were building out a powerful offering that combines a superb experience for home sellers and buyers. We are already seeing the success of their approach with strong growth in local market share across London.”


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  1. Hillofwad71

    Axel Springer the gift that  keeps on giving .

    Seemingly not content to dump millions in the Atlantic Ocean providing the corn for expansion into the USA with Purplebricks ,a slow burn with Homeday in Germany and now  turn their.attentions to Nested


    Hope springs eternal with the look of their accounts and according to ZPL a grand total of 407 listed.That’s less than  twice that of Winkworth’s branch in Poringland ,.a small village outside Norwich.


    Mum’s the word.

  2. Mrlondon52

    The real story is Nested abandoning (it seems) their revolutionary and gutsy model of “we’ll buy you home with our own money then sell it” for something else. Quite what they are doing now isn’t clear from this press release. Instant viewing feedback is about as innovative as Boris’ haircut.


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