A new CRM software platform designed to make estate and letting agencies more productive has signed more than 700 branches ahead of its official launch.

Apex27, a cloud-based platform, underwent a soft launch before an official release. But the new system has proved so popular with agents it already has over 500 customers operating from over 700 branches and hosting over 200 agency websites.

Apex27also offers features including integrated call tracking, prospecting and market appraisal tracking, lead tracking, comprehensive reporting, customisable print marketing including brochure creation, social media sharing and 40-plus valuable integrations all from a single, easy to use dashboard.

The Apex27 team, which collectively have in excess of 20 years experience in agency software, previously created the EzAdsPro platform used by Knight Frank, Savills and Strutt and Parker and some other agencies.

James Wright, Founder at Apex27, says: “Our aim at Apex27 has been to bring a fresh eye to estate agency CRM software. We set out with a clean sheet of paper to design a powerful platform that works the way agents work, offers features that really benefit them, and at a very competitive price.

“The response from agencies even before our full launch has been absolutely amazing. I like to think it endorses all the work we’ve put into making Apex27 a completely new CRM offering which we believe is far better than anything available before.”