A new testimonial has appeared at OnTheMarket’s website, from independent chain Chancellors.
In it, group managing director Robert Scott-Lee says that the portal is now playing an important role “in helping us reach new audiences”.
He also says that the leads are from “qualified and serious people who are active in the market and ready to move”.
He says: “The proportion of unique leads that OnTheMarket has provided increased from 9% in 2018 to over 25% in 2019.
“Our analysis also shows that in the second half of the year, this increased, meaning that among the four mail portals, OnTheMarket now delivers the second highest number of property-seekers to us.”
In 2018 Chancellors, with some 50 branches, agreed a five-year partnership with OTM to list all its sales and lettings properties.
https://expert.onthemarket.com/why-list-now/?target=testimonials/#south-east
The message then hasn’t got across to those that matter .
Looking at OTMP’s website the client numbers are showing no signs of increasing around 500. This isn’t sufficient to keep the wheels turning without further investment .
Until they bag someone like CWD as a pump primer this is all looking very pedestrian . You would have thought they would be able to make CWD an offer they couldn’t refuse with a fistful of shares .especially now the buyer of LSH seems to have gone into hiding .
Lee Wainwright the former Bricks “supremo” had this to say about Rightmove .
“The portal has won the consumer’s expectation for their property to be featured on it when it goes on sale or for rent – “there is no alternative … there is no choice” he says.
They need to produce something out of the hat to break that barrier down .
Sounds to me that time for some changes at the top . Springett has had his chance
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Still no news on the departure of the gold members that did not sign up to the new OTM agreements
I see that John Francis have now returned to Rightmove and I am sure there must be others which says more about the volume / quality of leads from OTM.
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John Francis now part of CWD .OTMP should be sitting on Peter Longs knee say look your arrival will encourage others to jump off the fence herald a huge surge in the share price where you will have a large piece of the action
It might be the best decision you have made so far to go some way in mitigating all the other disastrous ones you have made .
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A switch away by CWD from either RM or indeed Zoopla to OTM is in my opinion just not going to happen. For a number of reasons not least of which is the huge commercial discount CWD enjoy and is something most would not believe. Better the devil you know is their thinking and in truth I doubt there is anyone close enough to Mr Creffield’s ear left who is brave enough even to suggest it as those with the guts to do so had their legs chopped off long ago.
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No it doesn’t ……
No mention of being on a third portal ….. if one is only on two, the second will be behind RM
OTM is voiceless and dead
If Agents has believed in it and themselves they would have dropped RM – a lost opportunity
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LADIES AND GENTLEMEN
Rightmove’s share price topped £7 yesterday the highest it’s ever been. They are getting supremely rich and dangerously powerful off the back of OUR stock which has been hard won by us at huge cost.
RM are financially raping us and we are lying back and letting them for fear that we can’t do without them
We have become like the fearful dog that will not take a step out of line for fear of the repercussions from its master
The reality is that they cannot do without us, because they actually would have nothing to offer the public without us
As a reward for our spend and loyalty, they have allowed non-agents, on-lne agents, and developers to sit shoulder to shoulder with us and then they slap us with outrageous price hikes year after year.
And when the government steps in to streamline (through legislation) the buying, selling, renting processes, and because already RM have pretty well run out of any more agents to add to their client base , they will allow the private sellers in.
The industry has to act to protect itself
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This post was meant for the article on Rightmove share price rising
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Same sh*t different day.
Who was it that once said ‘The definition of insanity is doing the same thing and expecting a different result’
We (as a industry) have only ourselves to blame. So either grow a pair and actually do something about RM’s pillaging or continue to bend over and order yourself more lube, the choice is YOURS.
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