The Halifax House Price Index is set to be renamed as part of a wider rebrand by parent company Lloyds Banking Group, bringing to an end more than 170 years of the Halifax brand.
The banking group has confirmed that the long-running index will become the Lloyds House Price Index as part of plans to retire the Halifax name in 2027. The move follows the announcement that the Halifax brand, along with Halifax Bank and Halifax Intermediaries, will be brought under the Lloyds brand.
Founded in West Yorkshire in 1853, Halifax has been part of Lloyds Banking Group since 2009, with the House Price Index remaining one of the UK’s best-known measures of residential property values.
Lloyds Banking Group’s chief executive of consumer relationships Jas Singh said very little would change for customers.
“As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number,” he said.
Trinity Financial product and communications manager Aaron Strutt believes its is a “real shame” that the Halifax brand is going particularly as it was founded as a building society and has been around for such a long time.
He commented: “The bank has a great reputation especially in the mortgage world but it may well have been a bit outdated so I can understand why they are making the change to align it with Lloyds.
“This will take some time to digest for many people because the Halifax name has played such a big part in the banking world for such a long time.
“So many of the well know banks and building societies have either been bought by the big lenders or gone out of business in recent years.”
