JLL is the latest agency to embark on virtual reality viewings.
It has partnered with property marketing company Spec to provide pocket-sized clip-on glasses that attach to any mobile phone, providing a virtual reality (VR) viewing experience.
Spec uses 3D cameras to create millimetre accurate floor plans, professional photography, 360° and immersive VR experiences that let potential buyers view property on their smartphone wherever they are.
It will be available on all listings at no extra cost.
Additionally, JLL says there is no need to visit an agent’s office to try on an expensive VR headset as the VR frames are sent in the post.
Emma Deeny, associate director at JLL, said more than half of tenants in a new-build development moved in after just viewing the property virtually.
She said: “We need to recognise and respond to the changing needs of home-movers and investors, making the process as convenient as possible.
“Spec’s VR Clips make the house hunting process so much quicker and easier as people can view several properties in a short space of time and use this as a way of eliminating the properties they don’t want to see in real life.
“We have been trialling Spec for just over a year now with some great results – 54% of our tenant move-ins at Two Fifty One in Elephant and Castle did not physically view the property.
“We had the show apartments captured long before completion and tenants were happy to secure a property from the Spec footage of the properties.”