The Acorn Group, the regional agency group which masterminded the ‘Say No To Rightmove campaign’, is listing properties with Zoopla once more.
All of Acorn’s physical branches in south London and across parts of Kent, which include brands John Payne and Langford Russell, are signed up to the portal, along with its new homes division and premium brand, Unique, amounting to 40 branches listed on Zoopla in total.
Acorn Group CEO Robert Sargent commented: “The key behind the decision to return to Zoopla revolved around a desire to build a genuine working partnership with the businesses portal suppliers and Zoopla appear to be demonstrating a clear understanding of the challenges facing the UK estate Agency industry.”
Acorn’s decision to rejoin the portal follows on from the news that Zoopla has enjoyed 2% growth in customer numbers year-on-year, which it claims is “bucking the trend seen for portals more widely”.
Zoopla says its growth in customers is owed in part to “the overwhelmingly positive response to the company’s decision to offer free portal usage, worth upwards of £30m, in light of the lockdown”.
Andy Marshall, Zoopla’s chief commercial officer, added: “The Acorn Group is a figurehead and thought leader for the industry that is recognised widely for its acumen and incisive approach to business.
“With our laser focused, bespoke approach to customer success, we look forward to supporting Acorn as it sets new benchmarks in growth and realises its exacting ambitions.
“We are delighted that Acorn has chosen to partner with us, and we look forward to cementing our relationship for the long term.”