Having a butcher near where you live – as every middle-class person knows – increases the value of your home, claims Winkworth.
It transpires that the estate agency, which has more than 100 offices nationwide, including 60 offices across the capital, uses a “butchers’ index” as a lighthearted way to define a super suburb.
Taking part in Winkworth’s latest episode of The Property Exchange podcast, the firm’s chief executive, Dominic Agace, said: “What makes a super suburb? A combination of factors – architecture, green spaces, great transport and a good local butcher. Someone told me recently that it was worth buying steak from the local butcher than the supermarket and paying a bit more, as it was directly supporting his house price.”
Winkworth predicts that London’s super suburbs will outperform the rest of the market in the capital this year.
Queen’s Park (Provenance butchers), Blackheath (Parson’s Nose), Putney (Parson’s Nose), Wimbledon (Provenance butchers – just opened), Barnes (The Ginger Pig), Chiswick (Macken Brothers Butcher and Wyndham’s), Clapham (Moens Butchers) Hampstead (The Hampstead Butcher & Providore), and Highgate (Highgate Butcher) are among the leading super-suburbs, according to Winkworth.
Agace explained: “Queen’s Park is an evolution of Notting Hill, with big houses, a park, a Provenance village butcher, which has queues down the road, and the Milk Beach bar for a great Garibaldi cocktail. There is a growing trend as people move to areas where the lights are always on. The pandemic has turbo-charged that trend.”
He added: “Super suburbs are enduringly popular. There is a shortage of supply, with unique houses and large gardens. House prices in 2022 will outperform the rest of the London market and continue to accelerate.”
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