Users of the Yomdel live chat service will now be able to access a mystery shopping service business.

Yomdel, which runs a 24/7 fully managed live chat service for estate agents, has acquired market research agency 360 Perspectives for an undisclosed sum.

The firm provides competitor analysis, as well as consumer behaviour studies and mystery phone calls.

Andy Soloman, chief executive of Yomdel, said: “This is a really exciting time for our business. Since launching in 2014 we have worked hard to broaden our product portfolio from intelligent 24/7 live chat to include a suite of other complementary products and services.

“We recognise that rather than working with multiple suppliers, our clients seek an expert that can offer an integrated solution to help them drive business growth. That’s what made 360 Perspectives, with its expertise in customer experiences, the ideal acquisition.”

360 Perspectives’ founder Nick Meinertzhagen will continue to lead the acquired firm as well as taking on a broader role for Yomdel as head of customer experience.

Yomdel provides 24/7 live chat services for more than 2,000 estate agents and also supplies live chat for The Property Ombudsman.