The marketing strategy adopted by the east London agency sees each pane feature a bespoke model of a property frontage with a door which opens, on the applicable day, to reveal a QR code. Passers-by can easily scan the QR code to participate in the prize raffle.
There are three different prizes on offer, each themed around a positive aspect of self-care and all from local Shoreditch businesses. The prizes consist of a therapy session with Self Space, massage voucher with Masaj, or a block of three personal training sessions with Evolve Me. The prizes will be drawn and announced in January.
This installation has been created with attention to detail, and includes features such as references to local artists, poetry, different types of London architecture and cultural styles. Base hasn’t stopped there- many of the ‘properties’ have lighting features.
“We welcome our Shoreditch & East London community to pop by our offices on Garden Walk, just off Great Eastern Street, to see the installation in all its glory and join us in the December festive spirit,” said a company spokesperson. “Anyone can enter the competition if they fill out the online form, and every post made on social media with the hashtag #MerryBasemas will count as an additional entry per person, per day.”