An agent’s mailshot to a property owner was reported to the Advertising Standards Authority.
The Marsh & Parsons ‘Dear Landlord’ mailing was addressed directly to the complainant.
It featured text stating “Having recently valued a number of properties in the XXX area, I couldn’t help but notice your property is currently on the market for lettings”; and “I’d love to meet you and let you know how Marsh & Parsons… can expose your property to the widest range of tenants.”
A spokesperson for the ASA said: “The complainant, whose house was not on the market, objected that the advert was likely to cause undue distress.
“The advertiser investigated with their data provider and explained this was an isolated instance of an incorrect address being supplied.
“They provided assurance that measures had been taken to ensure the complainant’s address was suppressed so they would not receive any further communications of this nature.”
Comments (5)
Does this mean that all junk male can now be reported to the ASA? The likelihood of them acting is farcical!
“The advertiser investigated with their data provider and explained this was an isolated instance of an incorrect address being supplied.”
An OOPZ! moment, perhaps…?
The advertiser investigated with their data provider……… translates as leaning across the desk and asking Fred how he mixed the address up ……LMFAO
Wrong letter sent to wrong address is cause for a complaint to ASA and industry news story?
There’s an article of this relevance published daily. Surely this is no surprise?