The private rented sector is being increasingly thrust into the political spotlight as the General Election looms, with Labour renewing promises to ban letting agent fees and introduce rent controls.

Yesterday, Labour launched a campaign aimed at ensuring private tenants are registered in time to vote, with shadow housing minister Emma Reynolds embarking on the first day of a national tour of marginal seats with high levels of private tenants.

It is currently estimated that over half (56%) of tenants are not eligible to vote.

Reynolds said that tenants “get no stability, poor standards and they have to pay hundreds of pounds in rip-off letting agent fees”.

Ed Miliband also reiterated pledges that if Labour wins the election, it will ban letting agent fees and cap rent rises. He said the measures would save tenants £624 each.

He said Labour would also introduce three-year tenancies as standard. Miliband claimed: “There are now 9 million renting their home and many of them are young people or families just starting out in life. This ‘generation rent’ has been ignored and let down by this government.

“The amount needed for a deposit on a home has risen beyond the reach of millions of young people and families starting out.

“As well as building more houses and helping people get on the property ladder, a Labour government will take action immediately to make life better for all those renting their home.”

Today, the private rented sector remains centre stage with an event organised by Generation Rent in Westminster including a debate on rent controls and a lobby of parliament.

Alan Ward, chairman of the Residential Landlords Association, is due to be one of the speakers.

He is due to say that three out of five landlords could leave the market if rent controls were introduced.

He will also refer to a survey of over 1,000 RLA members which showed that 75% of them had either frozen or cut their rents last year.

Ward will say: “These results blow a hole through the myth that rent controls would be good for tenants.

“At a time when tenants need more choice over where they live, state-controlled rents would choke off supply, increase rents and reduce quality. It would be history repeating itself.

“The reality is that rent controls would leave many tenants paying more than they do at the moment.

“Rather than coming up with ideologically-driven ideas, proponents of rent controls need to address the root issues, namely the need to boost the supply of homes to rent.”

Also hitting out at rent controls, Dorian Gonsalves, director at Belvoir, said: “In recent months, various organisations and individuals have bought into the idea that rents across the country are spiralling out of control and are supporting the need for rental controls.

“Unfortunately many of these organisations have little or no experience of the private rental sector and are using rental based statistics in the wrong way.

“This is a real concern, as there are many reasons why rent controls would be damaging and costly for tenants and landlords.

“Belvoir has 160 offices across the country and analysis of the Belvoir rental index for the past seven years shows an average increase in rents of just 4% across the entire period.

“When true statistics are correctly analysed, the call for rental controls due to rents spiralling out of control proves to be a flawed argument.

“Although on the face of it rental controls may appear to be a solution to controlling aggressive rental rises, the majority of studies show that rents are not rising sufficiently to warrant this sort of drastic action.

“If landlords feel they are unable to cover the costs of owning a rental property due to rental controls they are likely to dispose of their property or find another use for it, which will simply exacerbate the problem of reduced supply.

“The PRS operates in a free market and has done so very successfully for a very long time. Rather than destroying this, it makes much more sense to tackle the true problem of high demand.

“Successive governments have failed to provide long-term aggressive new-build policies and workable incentives that will enable first-time buyers to fulfill their dreams of buying a property.

“Ultimately it is this, rather than rental caps, that will help to reduce tenant demand and keep rents lower.”