Following 18 months of development, Knight Frank has launched its bespoke customer portal.

Coined ‘My Knight Frank’ the firm says it is a digital customer experience platform, which will allow its clients to access documentation, research and other services it provides.

In this initial first phase buyer and vendor focused features have gone live; tenant and landlord journeys will follow in the summer of this year and next year respectively.

Knight Frank says its new digital offering provides a transparent journey for clients throughout each step of the buying and selling process – it is fully integrated with hub, the firm’s sales database, which will further drive customers’ experience and teams’ efficiency.

Tim Hyatt, head of residential at Knight Frank, said: “After 18 months in the making I am delighted to see My Knight Frank come to life – for our vendors it means they can stay informed at every step of their sale and for our buyers it is the perfect property search tool.

“My Knight Frank is a best-in-class digital experience that complements our human touch – we will always be a people first business – however we firmly believe this bespoke platform gives us a competitive advantage. From today our buyer and vendor clients have all their property information at their fingertips, which in turn allows our agents to have more insightful conversations – ultimately adding greater value. I am delighted that we have delivered something unique to the property industry.”

The new digital offer means Knight Frank’s vendor clients can now manage all the necessary documentation to get their property to market quickly, see real time updates on viewings and offers they have received while always being one click away from speaking to their property consultant.

For buyers they can now receive tailored property alerts, including privately available properties which are not listed online, all in one place. They are also able to update their requirements, arrange viewings and share their feedback. The portal gives access to the latest market insights from Knight Frank’s industry-leading research experts too.

Hyatt added: “At Knight Frank we are continuously striving to strike the right balance between being digitally connected yet remaining human at all times. I firmly believe we all resist digital at our peril.”