King West has unveiled its new-look branding.

The Stamford and Market Harborough-based estate agents has launched a new logo with a  twist on the existing brand colours, with signage and shop frontage updates also installed.

The company spokesperson says its rebrand signifies its commitment to moving forward while reflecting the traditional heritage of the firm.

King West’s new look follows a strong year of business growth in 2021, which saw two new directors recruited to expand the rural and development land teams.

Ben Ainscough joined in March to head up King West’s rural department, followed in November by senior development land industry professional James Youatt who is driving an expansion of land development services.

Lyndon Johnson joined the company as a residential sales negotiator, while Catherine Jones was appointed as a country house assistant.

Helen Greaves, who has been at King West since 2018, was promoted to business manager.

Tom Wilson, director at King West, commented: “King West will always maintain our core values, and in acknowledging those we felt the time was right to signify where the company has progressed to since its launch in 1998 and ensure the brand fully reflects our vision for the future.

“With help from design professionals, we have created fresh imagery which balances the heritage, status and prestige of King West with our ambition to appeal to modern markets. It’s a crucial time for the business as we continue to grow in size and cultivate our regional and national presence through our highly-experienced team. We will continue to drive further growth for King West in 2022 and beyond.”