The average estate agent generates the equivalent of £30.93 a day in commission while progressing a property sale from instruction to completion, according to new research from eXp UK.
The analysis combines average estate agency fees, regional house prices and average transaction times to estimate how much commission agents earn per completed sale and what that equates to on a daily basis while a transaction progresses.
Nationally, the average estate agency fee is 1.42%. Applied to the average UK house price of £270,080, this generates an estimated commission of £3,835 per sale. With the average transaction taking 124 days to complete, that works out at £30.93 in commission revenue per day.
London agents earn by far the highest daily commission. Although the average completion time in the capital is 130 days, close to the national average, higher property values mean agents generate an estimated £7,848 per transaction, equivalent to £60.37 per day.
The South East ranks second at £40.54 per day, followed by Northern Ireland (£39.60), where the UK’s fastest average completion time of 71 days boosts daily commission. Agents in the East of England (£36.45), the South West (£32.55) and Scotland (£32.44) also outperform the national average.
At the other end of the table, the North East records the lowest daily commission at £19.81. While homes complete more quickly than in any other English region, lower average property values reduce the estimated fee per transaction to £2,317.
Wales ranks second lowest at £22.35 per day, reflecting the longest average completion time in the UK at 135 days. Yorkshire and the Humber (£23.07), the North West (£24.55) and the West Midlands (£26.03) also fall below the national average.
Adam Day, head of eXp UK and Europe, commented: “Estate agency is a results-driven business, but the reality is that agents often wait months before seeing any return for the work they put into securing and progressing a sale.
“What this research demonstrates is how regional market dynamics can have a significant influence on earning potential. Property values, transaction timelines, and local market conditions all play a role in determining the commercial environment in which agents operate.
“While higher-value markets naturally generate stronger fees, speed also matters. The ability to progress transactions efficiently remains one of the most important factors in maximising productivity and profitability.
“However, it’s not just about how much commission is generated, it’s about how much of that commission the agent actually retains. Traditional agency models often require agents to share a significant proportion of their revenue with their employer, regardless of the work involved in winning and progressing a sale.
“The growth of self-employed estate agency has given agents far greater control over their earnings. By retaining a larger share of the fees they generate and having the flexibility to build their own business, agents are able to benefit more directly from the value they create. That’s particularly important in a market where transactions can take four months or more to complete and where every completed sale represents a significant investment of time, effort and expertise.”
