How many viewings does it take to sell a property?

Despite the widely reported hot market recently that has favoured sellers, the average UK home sale still took 17 viewings to sell, with 34% of sellers being part of a chain that collapsed leaving them stressed and frustrated, according to fresh analysis of over 1,000 home sellers.

The study looked at those who had sold in the past 24 months and revealed that 81% of people were nervous about viewings due to Covid 19, with most sales taking between four and six months to complete (47%) and almost half of sellers experiencing conveyancing delays.

In terms of motivations for moving, the pandemic and associated shifting working trends has significantly impacted the market, with 64% of sellers citing working from home as being a key factor in their decision to move. Aligned to this, 48% of sellers were moving to find more space. Unsurprisingly, 84% of sellers reported being emotionally attached to their old home.

The research, conducted on behalf of home buying service Spring, also revealed that offer fall-throughs were down to 10%, compared to 47% during the previous period. While a seemingly small proportion, Spring analysts estimate this could still be up to circa 200,000 homes.

Some 79% of houses sold in the last 24 months made their asking price, with 27% making at least 10% more, reflecting a strong seller’s market, the survey found.

As always, timing is everything. A quarter of people – 25% – said timing the purchase of their next home is the most difficult part of trying to sell. This is followed by not knowing when their house would sell and complete (24%) and knowing whether the offer would fall through (23%).

Cormac Henderson, CEO of Spring, said: “The pandemic has created an extraordinary market with factors that we couldn’t have predicted before, including a significant migration owing to shifting work and lifestyle trends. Home has taken on a new meaning for many people as they reconsider their priorities.

“While sellers have generally enjoyed high levels of demand their homes, timing remains a critical challenge, exacerbated by conveyancing bottlenecks. With many people keen to move, increasingly long property chains leave vendors hanging in the balance which can be incredibly stressful. Those who have been in collapsing chain know just how demoralising it can be.”



Email the story to a friend


  1. PeeBee

    A “home buying service” that I doubt many have heard of – despite them apparently being “the largest and most dependable Home Buyer in the industry” – produces some “research” that suggests it would be better giving your home to them to sell on for a healthy profit (although their accounts suggest different) than risk selling it yourself with all the nasty pitfalls and inconveniences.
    “The research… also revealed that offer fall-throughs were down to 10%, compared to 47% during the previous period.”  Having stated that, I wonder when they will change that figure on their now misleading website which surprisingly is still quoted as current data?
    It is telling – and abhorrent – that this sector of our industry chooses to resort to scaremongering those that may already be in potentially vulnerable situations and/or conditions to get business.
    I’ll leave it at that – considering the time of year I’m trying to be nice and jolly – this is about the best I can bring myself to say about their likes.  
    Merry Christmas, all, from at least this one fat guy with a (predominantly) white beard!

  2. Woodentop

    It’s luck of the draw when a property is viewed. The buyer is either there waiting or not looking. Sold many properties same day (from the hot box) to be told they have been looking for 6 months to find the right property when ours suddenly appeared on the scene, while another property took six months (not in this market) only for the buyer to say, they only started looking in the last 24 hours and we had it and couldn’t believe their luck.
    The best time to sell is last week. We know what happend, lol.

  3. singing agent

    “Some 79% of houses sold in the last 24 months made their asking price, with 27% making at least 10% more, reflecting a strong seller’s market, the survey found.”

    It is a long time since I finished school, but 79 + 27 = 106.  Confusing, do they mean that 27% of the 79% achieved 10% over the asking price and 21% sold for less that the asking price?


    Have a great Christmas.

    1. PeeBee

      No good asking them, singing agent – the dweebs who spew out these “statistics” rarely look at them… don’t understand them…
      …and 93.42% of them have simply made the numbers up on the spot. ;o


You must be logged in to report this comment!

Comments are closed.

Thank you for signing up to our newsletter, we have sent you an email asking you to confirm your subscription. Additionally if you would like to create a free EYE account which allows you to comment on news stories and manage your email subscriptions please enter a password below.