Hometrack has launched a Property Listings Data product for property professionals – which can provide a wide range of listings information to power better decision-making.

Powered by Zoopla data, the product, which has been describe as ‘the most complete set of property listings data available on the market’, can be tailored to the bespoke needs of customers and includes geographical splits, number of price reductions, rental yields, available stock, sales agreed and core property attributes like floor area and year built.

Over 80% of the listings included in Property Listings Data are UPRN matched, meaning customers can overlay the product with their own internal data to support instant analysis and decision-making.

Property Listings Data has a wide range of uses for various customers in the property industry and beyond. These include lenders, developers, investors, insurance providers and utility companies.

Property Listings Data will, among other potential benefits, allow estate agents to see how their listings are performing against others in their local market through data like time to sell.

Ross Allan, head of property data solutions at Hometrack, said: “We’re excited to launch our new Property Listings Data product which is just the start of Hometrack’s journey to meet our customers’ constantly advancing data needs.

“Right now, we can provide our customers with the most functional and detailed set of property data in the market. But this is only the beginning and ultimately our goal is to provide our customers with a full data analytics software solution that they can embed within their infrastructure to not only improve their decision-making, but also simplify it.”