Property technology company OneDome has raised £5m in a series A funding round with the aim of challenging established property listings websites like Rightmove by offering consumers an “Amazo- like” end to end homebuying experience.

OneDome differentiates itself by focussing not just on the property hunting experience, but the whole homebuying process – by connecting all the steps in the process into a single customer experience.

The company has been backed by some of the UK’s most established family offices and angel investors, including Lord Jacob Rothschild and family, Joshua Alliance (son of Lord David Alliance), Reuben Brothers Capital, Winslow Capital founder Clark Winslow, DLA Piper former Global co-CEO and OneDome chairman Sir Nigel Knowles.

The latest round brings the total funding of OneDome to £13m. The company says the latest funding will help to launch OneDome’s New e-Homebuying platform later this year and substantially increase the marketing efforts of the platform to provide estate agents with a viable alternative to ‘Pay to List’ portals.

The capital will also be used to expand marketing outreach, increase the number of properties listed for sale and rent on the platform, and to invest in a team of personal moving assistants to help each customer through the process.

Babek Ismayil, Founder, OneDome said:

“We are delighted to have closed our series A funding round with support from such prominent names in the investment world.

“The home buying process has had little impact from technology and innovation, which has transformed our experiences in other areas of our life from shopping to food ordering. While home buying is naturally a more complex process, it can still be dramatically improved and optimised. Our e-Homebuying platform will make homebuying a simpler and more streamlined process for all parties involved, saving money and time.”