Bowen Son and Watson, which has offices in Ellesmere, Oswestry, Wrexham, Llangollen and Chirk, will now be known as Bowen.

The estate agency, which launched in 1862, covers North Shropshire, Mid and North Wales. The company will now begin its latest evolution in its 160-year history.

Its longest-serving current partner, Eddie Bowen, joined his late father’s firm in 1994, and he believes that the rebranding will be just what the company needs to keep the business fresh in the eyes of the public.

He said: “The way in which property is marketed has advanced significantly with the expansion of 21st century digital tools and technologies.

“As we enter 2023, we wanted to communicate to clients, both established and new, that our ultra-sophisticated data-driven marketing techniques puts their property in front of many more eyeballs than those simply passing the For Sale board outside their property.”

Bowen has seen a number of name changes over the years, reflecting several generations of partners and strategic acquisitions.

All five Bowen offices feature the new branding and Bowen has already begun the roll out of its new For Sale boards and rebranded marketing collateral to launch its fresh look as the new year begins.

Bowen continued: “A strong new brand identity, focusing on the name behind our reputation and highlighting the wide range of professional services we offer will help us do that.

“This region is a great place to live, and for Bowen, in all its incarnations, it’s been a wonderful place to do business since 1862.”