An estate agent has taken advantage of remarkably generous terms to convert to the EweMove franchise model.
EweMove, part of The Property Franchise Group, gives agents £10,000 towards the costs of rebranding or £90 per fully managed property.
EweMove managing director Nick Neill said the incentives make it one of the best, if not the best, franchise propositions in the UK.
EweMove’s latest joiners are James Hillier and Rob Bearsby, who have operated Apex Residential in Bexleyheath, Kent, for the past 14 years.
Hillier said: “We’re proud to have built up a hugely successful business which has a reputation for delivering outstanding service, but after 14 years we simply weren’t sure how to move further forward – and so the transition to EweMove was a natural next step.
“We have embraced wholeheartedly everything that EweMove offers, from the software and marketing systems right the way through to the green AstroTurf which has made for a striking shopfront.
“There is no other agency like us in the area, with every other one looking and feeling exactly the same – we’ve absolutely broken the mould and we’re getting so much attention because of it.
“The wealth of opportunities available to us as EweMove franchisees was hugely attractive and we’re already seeing immediate financial benefits.
“In fact, we’re doing so much more marketing than ever before, but are putting less time and money into it – and this is just the start, with many longer-term gains to come.”
The pair previously operated an agency under the Bairstow Eves brand before launching Apex Residential in 2003.
The EweMove Bexleyheath office is now open with the full lettings and sales portfolio transitioned over.
EweMove, acquired by The Property Franchise Group last year, has changed its recruitment model: it used to make a point of recruiting franchisees from outside the industry, but has more recently emphasised its desire to recruit experienced agents. Franchisees work from home, serviced offices or high street premises.