Property pundit and buying agent Henry Pryor has soft-launched a new prototype resource for off-market properties.
He says that NotOnTheMarket is the reverse of a property portal.
Toying with the idea of using Twitter as an off-market market place, he has set up a protected Twitter account at https://twitter.com/Not_OnTheMarket
Users have to ask to follow it and to be approved before they can see details of properties for sale and to rent that are not going to go public, and also read about retained client searches which they might be able to match with properties. Users cannot retweet from it, meaning that its content is confidential.
Pryor said: “It is very early days. If it gets going, then users would have to pay £1 a day. People can post for free, or email details to me.”
He went on: “More and more people would prefer that their intended transaction was not done in the full glare of the open market or under the microscope of Google, Rightmove or Zoopla.
“The internet will index your efforts for eternity and in a tougher market it’s easy to make a mistake with pricing a property, for instance, that will be recorded and might potentially be used in future negotiations.
“Retained client searches can meet off-market instructions quickly, discreetly and efficiently.
“It may be too early, but a private Twitter account seemed an interesting place to bring buyers and sellers together with some anonymity and enable them to contact each other directly if they have something in common.
“It’s not replacing something that exists at the moment, it’s adding a channel that many agents and their clients already use.”