The Guild of Property Professionals has called on members to square up to Purplebricks and take the 10% market share that the online agent has said it is targeting.
Speaking at the Guild’s annual conference yesterday, chief executive Iain McKenzie described Purplebricks as “just a franchise” and said the network’s members would actually make up the largest agency group based on new instructions.
He said: “The Guild is currently a fragmented collection of fantastic agents.
“The consumer doesn’t recognise that agents are selected as the best in town.
“I say we beat Purplebricks and take 10% market share.”
It comes as the Guild outlined a range of new partnerships and launches for members.
The network has launched a partnership with property management sales and lettings platform Reapit, and members will also be able to get properties advertised on social media with a new service from LeadPro.
The Guild also outlined plans to launch a new service based on the quick sale iBuyer firms in the US.
The new service called Offerhive links sellers with a Guild agent who can then find an approved property buyer to purchase the property at a discounted market rate.
Phillipa Legg, group operations manager at the Guild, said the service is aimed at repairing broken chains or securing fast sales and means that agents can be involved in the transactions unlike in the US where they have been excluded.
The service, set to launch in May, will use an automated valuation model to provide an offer range online for sellers.
If a seller agrees, an inspection then takes place by the certified property buying partner who will make a final offer that can then be accepted or rejected.
The agent will receive commission on the initial sale and the property buying partner will refer the onward sale back to the agent, giving the agent further commission.
All property buying partners would have to be members of a redress scheme and be part of the National Association of Property Buyers.