Leeds-based HOP has appointed local creative agency OnFire to work on its latest marketing strategy.

The estate agency, formerly known as Let Leeds, has already had a range of promotional merchandise designed and sourced by OnFire, which also oversaw the promotional strategy for the opening of the firm’s new offices in Horsforth as well as brand name change last year.

OnFire, which has also created a new social media campaign, also worked with the business to promote its portfolio of student properties in Leeds and support it in its expansion.

Luke Gidney, managing director at HOP, said: “This is a very exciting time for our business and the culmination of many months’ hard work and planning.

“When we re-launched as HOP last year, our aim was to bring the fresh approach that we are famous for in lettings, over to the sales market. To be able to open a new, bricks and mortar branch – especially after the challenges we all faced in 2020 – is quite the achievement, and Horsforth is the perfect location for our new venture.

“OnFire always understands the brief and what we want to achieve. Karl and his team devised a number of exciting ideas that have resonated with Horsforth’s residents, and we’ve had plenty of positive feedback from the local community.”

Karl Lakin, director at OnFire, commented: “In recent years OnFire has carved out a strong reputation in the property world for developing highly compelling identities and branding for companies at the forefront of the industry, as well as all types of residential and commercial developments.

“Let Leeds was a leading name in the residential rentals market in Leeds, but as the company expanded, added new services and prepared to open in Horsforth, it needed a new and more relevant brand name, and that led to HOP – The Home of Property, being born.

“The company’s Horsforth expansion has been very well received and our activity spanned social media and digital through to direct mail and innovative promotional merchandise.”