Foxtons plans to better understand what its customers are looking for, as well as automate the delivery of personalised cross-channel marketing campaigns, with a view to winning more business.

The London-based company has appointed BlueVenn, the customer data platform, to help support its marketing team.

Foxtons will use BlueVenn’s customer data platform and omnichannel marketing tools to drive highly targeted and personalised engagements.

Steve Rodgers, marketing director at Foxtons, said: “Our business is focused on providing the level of service that helps London’s sellers, landlords and house hunters achieve the results they need.

“Data has always been at the heart of how we deliver this service, and BlueVenn’s customer data platform will take our data capabilities to new heights.

“Utilising BlueVenn’s technology will help us to better view, analyse and activate our customer data, allowing us to create richer, more personalised and more effective communications.”

Steve Klin, CEO at BlueVenn, added: “With our help, Foxtons will unlock the true value of its database while delighting its customers with a highly personalised service.”

Foxtons, like many agents, is looking to increase property sales, and sees digital marketing as a crucial part of this strategy.

Foxtons recently formed a strategic partnership with digital property investment platform BidX1 to sell properties under the hammer.

Foxtons’ decision to appoint BidX1 as its exclusive auction partner follows on from a recent collaboration between the two firms that led to more than 40 joint sales and approximately £18m in total sales value.

John Ennis, managing director of new homes and Central London at Foxtons, said: “We wanted to partner with a company who shared our value of using technology to serve customers better, and who would be able to offer our buyers and sellers a viable alternative to private treaty sales.

“We’re pleased to have seen many successful sales through our partnership with BidX1 to date, and we look forward to working with them going forward.”

BidX1 currently operates across the UK, Ireland, South Africa, Spain and Cyprus.

Stephen McCarthy, founder and CEO at BidX1, said: “The demand for a more modern, digital approach to property sales is growing exponentially, a trend which has been accelerated by the COVID-19 pandemic.”

He added: “Our [property transaction platform model] has mitigated against risk for both vendors and investors because the full transactional process can take place digitally.

“The platform provides certainty in terms of deal execution, transparency throughout the entire process, and powerful real-time data to inform decision-making across the full sale cycle.

“Combine this with our platform’s global investor audience, who are actively seeking cross-border investment opportunities, and it’s clear that we are uniquely placed to complement the expertise and experience of market-leading firms like Foxtons.”