Foxtons has explained why there has been a huge jump in the number of Google reviews over the last two or three weeks.
The firm said that every single one is completely genuine and that Foxtons has been delighted by the response.
EYE asked the firm for a comment after a reader – another agent – drew the sheer number of Google reviews of Foxtons branches to our attention.
Notably, the reviews are very positive indeed, and name specific members of staff.
A Foxtons spokesperson told EYE that the reason for the large bounce in the number of Google reviews was down to a change in company policy.
She said: “We used to direct our customers to allAgents, but now we are directing them to Google reviews instead.
“In another change, our individual staff members are encouraged to get reviews. We have all been delighted at the response.”
She added: “Of course we are aware that all rating websites are open to trolling and abuse, so we do police the reviews.”