Former estate agent becomes first to build £1m property recruitment franchise

A couple who switched from estate agency to property recruitment have made £1m in fees over the past three and a half years.

Guy and Pascale Hodge are the first £1m franchisees in the Rayner Personnel group.

Guy Hodge was an estate agent for over 35 years, and ran his own firm, Lords, in Kingston, Surrey, for much of that time.

His wife Pascale was also at Lords as a director, primarily focusing on human resources.

After selling Lords in 2014, the pair took a year off and in 2016 bought a Rayner franchise covering the south-east. They have since acquired a second territory covering the south.

Guy Hodge, who ran 22 offices across the south-east in his corporate days and employed over 50 at his own agency, said: “I know at first hand just how bad it is when you get sent poor, inappropriate candidates for a job.

“Finding top quality people was probably one of my most important jobs.

“Retaining staff is important too – making the working environment engaging, pleasant and enjoyable.

“As recruiters, we make it our objective to find people who will be in the role for as long as possible.”

The couple say that key to their success is that their entire team is staffed by ex-estate and letting agents, who interview every candidate personally and know exactly what their clients are looking for.

Hodge said that his skills as an estate agent have proved transferable: “I was actually a recruitment consultant throughout my time as an estate agency MD. What I hadn’t realised was that I could use the same skills to carve a new career and build a £1m business with my family.”

sprift end of

Email the story to a friend


  1. Property Poke In The Eye

    Well done to both.

  2. JasonB29

    Congratulations to Guy, Pascale and Josh for putting together & executing a great concept & delivering outstanding service & results.

  3. Guy_Hodge

    Thanks for the kind comments guys.

    Much appreciated 🙂

  4. nickk25

    Well done Guy and Pascale. Hard work paying off!

    1. Guy_Hodge

      Thank you 🙂

  5. Woody

    Well done Guy, always a pleasure dealing with you

  6. Herb

    made £1m in fees over the past three and a half years?


    £285,000 pa in fees


    how much profit?


You must be logged in to report this comment!

Leave a reply

If you want to create a user account so you can log in, click here

More top news stories

Thank you for signing up to our newsletter, we have sent you an email asking you to confirm your subscription. Additionally if you would like to create a free EYE account which allows you to comment on news stories and manage your email subscriptions please enter a password below.