Fine & Country agents will save at least £1,000 a month, the network announced yesterday.
Their licence fees are to be cut by £500 per month, while between April 1 and June 30, all national advertising fund contributions payable by licensees will be suspended, saving another £500 minimum.
CEO David Lindley said that Fine & Country would still be advertising during the period, but focusing its spend on digital advertising rather than newspapers.
Fine & Country regularly takes out full page advertising in the property supplements of weekend national papers. This high-profile, expensive advertising is to be canned in favour of social media.
Lindley said: “Through our change in strategy, we will still be able to support our licensees by reducing their costs while still delivering effective advertising campaigns.”
Fine & Country agents can also have free six-month use of Zoopla, in a deal co-funded by Fine & Country parent company eProp Services, and which is a month longer than Zoopla’s free offer to agents generally.
There is also a deal with TwentyCi, which will provide data to Fine & Country agents free for a year.