Purplebricks is reorganising its management structure with the removal of its regional directors.
While three have been promoted to become divisional sales directors and two to become divisional lettings directors, seven are in talks with Purplebricks. It is understood they will either be offered redundancy or alternative roles.
News of the restructure comes after the departure of national sales director Andy Harris was announced.
An internal email to staff from new managing director Allan Warren reads:
As you know, we’re looking at all aspects of how we run Purplebricks, with the aim of giving our customers the best possible service and growing to 10% market share.
Today we’re announcing plans to increase the number of Divisional Sales Directors to six people and remove the Regional Director layer from our structure.
We’re proposing that our three existing DSDs, Tom Greenacre, Christian Howes and Richard Olliffe, will be joined by Angela Wallace, Kris Dykes and Paul Humphrys. This will give us a really strong team of DSDs to lead the field across the UK.
As part of these changes, we have also made the decision to create new leadership roles within our Lettings business, to work within Verona Frankish’s team and to support our growth strategy in this important part of our business.
We are delighted to confirm that Issac Bull and Benjamin Jobbins will be moving across to Lettings, working alongside Susan Liles, in newly created Divisional Lettings Directors (DLD) positions, which will significantly boost our expertise in the field leadership team.
We are currently consulting with the remaining RDs about what this means for them and, where it’s possible and appropriate, we’re exploring if we can redeploy them elsewhere. I would ask that you are mindful of this in any communication with them or anyone else, as this is obviously an unsettling time.
We believe these changes will remove complexity, bring everyone closer to our customers and set us up for success as we aim for our 10% target.
Please let me or the DSDs /DLDs know if you have any questions.