Evolve acquired easyProperty from the eProp Services Group three years ago.
Established in 2007, Evolve has long provided a wide range of services to the property industry, which are also available to the current easyProperty licensees and their clients. This includes photography products, floor plans, viewings, EPCs, inventories, check ins & check outs and Home Reports.
Evolve’s strategy for easyProperty was very much centred around the existing licensees and focusing on one region at a time to organically grow the business where easyProperty already has a presence.
easyProperty relaunched at the end of 2019 as a hybrid brand focused on local marketing, and sold licenses to agents that cover an area of around 25,000 homes.
Licence holders, which are expected to use their own reputations in their area to build the brand in their own territory, have access to a CRM system and the central website, marketing support and a call centre to handle calls.