Homesearch has joined forces with industry marketer to host a free event sharing expert advice on creating the perfect prospecting letter.

The property data and estate agent prospecting platform is presenting the webinar at 10am on Thursday 13 October, featuring former journalist turned estate agency content creator Jerry Lyons.

The 30-minute event is designed to help agents win more second-hand and off-market instructions.

Homesearch’s COO, Sam Hunter, said: “We’re all really excited about this webinar as it will show agents, step by step, how to create prospecting letters that are proven to work.

“We’re going to highlight the two things that all prospecting letters have in common, plus many more actionable, common-sense tips.”

Lyons commented: “I’m looking forward to chatting with Sam and going through some of the fundamental things that make for an excellent prospecting letter. I’ve written and critiqued hundreds of letters during the seven years I’ve worked with agents and will share what I’ve learned.

“We’ll be looking at the difference between a good letter and a bad one, seven things agents should consider when prospecting, and Sam and I will share a template that outperforms 99 per cent of short-form letters currently on the market. If agents don’t get a load of value from this webinar, I may as well pack up and go home.”

Agents can sign up for The Perfect Prospecting Letter Formula by clicking here.