EweMove looks to round up a whole new flock of local property agents

EweMove is set to lock horns with Purplebricks, as it looks to recruit a whole new army of local property experts.

In EweMove’s case, they are to be called Local Property Partners. As with Purplebricks, they will be self-employed.

EweMove’s intention is to scale up its UK network rapidly, with a recruitment drive of local agents who will work for themselves rather than any of the existing franchisees.

EweMove is specifying that it wants agents who have a minimum of three years’ experience as a valuer to join the ‘flock’ as self-employed individuals.

There is no upfront cost to becoming an LPP, and their initial agreement with the company lasts for three years.

They will be paid £250 on listing plus 20% commission upon completion. Customers won’t be charged until their property has been sold.

EweMove say the advantage for an LPP is that they can build their own territories of approximately 20,000 households without the financial outlay of buying into the organisation’s franchise structure.

They will get access to the company’s full suite of marketing and administrative support including direct mail letters, templates, brochures, social media campaigns, pay-per-click marketing, branding and livery, and a personalised website.

Nick Neill, managing director and ‘head shepherd’ of EweMove, which is part of the Property Franchise Group, said: “The decision to launch EweMove’s Local Property Partners scheme was a direct result of recognising the exceptional talent out there, and we are delighted to be opening up a new way for experienced agents to join the ‘flock’ who otherwise wouldn’t be ready financially, or don’t want the commitment of running their own operation.”

He added that the firm is focused on recruiting traditional, experienced agents.

He said:“Our objective is to scale and grow EweMove across the length and breadth of the UK.

“While our LPPs won’t be franchisees, they will be based in brand new territories – opening up the offer of EweMove to even more potential customers, and providing them with a serious and reputable alternative to the traditional high street models.”

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20 Comments

  1. Moveaside01

    Another great example of how the customer would lose out?

    if I was being paid £250 for each listing regardless of outcome, I’d be spending all my time on listing rather than spending hours on end sales progressing for a fifth of the listing fee?

    It sounds like a great deal for all the lost souls out there in estate agency, much better deal than PB are offering frankly! So PB will have to try and match and pay more and who will end up paying, the customer!

    It will be fun watching it all unravel………..

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    1. P-Daddy

      If you income is from 1 company…you are not self employed. Uber has shown us that and countless others….tick tock until the world realises and the onliners with this model realise they have to pay sick and holiday pay. Go on LPE’s go on strike to demand your rights!!! 🙂 At least there is only 1 HQ/call centre you have to go and picket

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    2. Head_Shepherd#2

      Not quite Moveaside01. Ewemove has an amazingly good record of actually completing the sale of houses we list, significantly higher than the 50% or so achieved on average, and we expect our LPPs to achieve similar results.

      So we won’t be allowing people to run amock listing houses that aren’t going to sell, as this is not right for the vendor, and I am sure everyone knows by now, that Ewemove is a brand built on Customer focus and has a record of fantastic customer feedback.  We won’t put that at risk I can assure you.

       

       

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  2. agency negotiation

    Said differently, we can’t find enough entrepreneurs willing to pay the franchise fee. Let’s get some ‘bottom-feeders’ that are happy to crank it out for little return.

    If it’s an easy ‘in’, it attracts the mediocre and those that can’t think for themselves.

     

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  3. 70GJ

    You’re forgetting the 20% commission paid on completion and the word of mouth referral element for a good service. Shame the name puts off so many potential vendors before they even start.

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    1. GeorgeHammond78

      Yes, the name is truly excruciating as is the marketing thereof.

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    2. FlyingSheep54

      Interesting point of view. What makes a good name for an agency business? Humberts? Hamptons? Bairstow-Eves?

      I am yet to come across a vendor who had a problem with the name. I certainly don’t come across “so many”

       

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      1. smile please

        You are yet to come across somebody with a problem with the name.

         

        Err probably a large majority of the valuations you are not called out to!

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      2. PeeBee

        ‘I am yet to come across a vendor who had a problem with the name. I certainly don’t come across “so many” ‘

        Then you must be out of touch with what your own company spokespeople are saying, Mr FlyingSheep54 – such as:

        ‘EweMove… saying that it is proud of doing things differently and of being a “Marmite” brand.’ PropertyIndustryEye, 9 March 2018

        “And some customers, a small percentage I must add, say the name/brand is silly. It is like marmite – You love it, or hate it” GlennAckroyd, ‘Head Shepherd’, PropertyIndustryEye, 1 June 2015

        Sounds to me like ther company itself has “a problem” with its name.

        And partnering with Marmite which is like… well… like Marmite, actually, won’t win you any fans out of the haters – however many of them there are.

        #Just_Saying

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  4. ChumpExecutive

    To respond to the point from P-Daddy about whether Local Property Partners, operating through their own limited company, are truly “self-employed” the answer is yes if you have a properly constructed “sales agency agreement”. Ours has been drafted by city lawyers who specialise in this area and one of the two mistakes that businesses make are to specify hours of work, and leave the individuals to decide for themselves whether to incorporate. It’s important because HMRC recognises “sales agency agreements” in other business sectors, it’s a term recognised under EU law, and it conveys lots of tax efficiencies including offsetting your ‘phone bills, vehicle expenses and even some of the expense of running your home, if you have a home office. All of our LPP’s get tax advice to maximise their net earnings.

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    1. smile please

      Oooo city lawyers!

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      1. fluter

        I use city lawyers, they are in Cardiff!

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  5. Thinker89

    I knew a couple who had bought a franchise that resulted in very few paid for sales. The hoops they had to jump through to ‘prove’ they had done the best they could were ridiculous including driving 5 hours each way to meetings with shepherds who wouldn’t come to them.

    In the end the 100% guarantee of getting your money back if it failed, failed to materialise and they walked away at a loss.

     

     

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  6. Keyser Söze

    Sounds like a bit of of a desperation move to me. This company has gone backwards since the current CEO took over and I guess his days are numbered. Someone higher up in PFG to be in charge before Christmas.

    800 houses available for sale at the moment with 100 people scattered around the country. They can’t be instructing more than 1-2 each a month. Sounds like the current franchisees have been “fleeced” with false promises. Turnover will be high with this new model too, who can afford to live on 1-2 instructions a month…

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    1. PeeBee

      Welcome back to EYE, Keyser Söze – first post for a while!

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      1. Shakey60

        Shame that time away wasn’t used to check facts before posting.

        Gone backwards? On what measure?

        EweMove currently has around 2,000 live listings across the UK.

        But why let facts get in the way, eh?

        (-:

         

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        1. Keyser Söze

          Did someone ask for facts? Here you go then my fluffy friend;

          1. 106 branches according to Zoopla as Peebee correctly states; https://www.zoopla.co.uk/find-agents/estate-agents/company/ewemove-sales-and-lettings-14493/?page_size=100

          2. 850 AVAILABLE properties for sale. That is FOR SALE boards (not SSTC)

          3. A MEAN stock size of 8 properties per branch

          4. A MEDIAN stock size of 6 properties per branch

          5. 12 branches have a big fat ZERO properties for sale

          These figures were all taken from Zoopla so you can check yourself. An estimated MEAN/MEDIAN of 1-2 new instructions every month based on the above figures is completely reasonable.

          My issue is that many good agents have been tempted away from steady jobs, often via their work email addresses, by what I believe are false promises.

          So back in your pen (box).

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          1. Keyser Söze

            BRANCH
            AVAILABLE

            EweMove Aberdeen
            14

            EweMove Alton & Bordon
            9

            EweMove Altrincham
            4

            EweMove Anston
            3

            EweMove Barnsley South
            14

            EweMove Barnstaple
            28

            EweMove Basingstoke
            41

            EweMove Beeston
            19

            EweMove Benfleet & Hadleigh
            4

            EweMove Beverley & Willerby
            36

            EweMove Bexleyheath
            21

            EweMove Bishops Cleeve
            0

            EweMove Blaby
            0

            EweMove Bolton North
            2

            EweMove Bournville
            3

            EweMove Bracknall
            5

            EweMove Cardiff North
            4

            EweMove Cheadle Hulme
            9

            EweMove Cheltenham
            4

            EweMove Chester East
            6

            EweMove Chichester
            0

            EweMove Childwall & Woolton
            21

            EweMove Chilterns
            5

            EweMove Cirencester
            8

            EweMove Cleckheaton
            4

            EweMove Corby
            25

            EweMove Crewe & Nantwich 
            2

            EweMove Croydon
            0

            EweMove Crystal Peaks
            2

            EweMove Doncaster South
            2

            EweMove Dorking
            6

            EweMove Edinburgh West
            6

            EweMove Epsom
            4

            EweMove Finchley
            5

            EweMove Formby
            9

            EweMove Gainsborough
            4

            EweMove Goole & Selby
            13

            EweMove Grantham North
            11

            EweMove Halifax
            22

            EweMove Hampstead
            5

            EweMove Harrogate
            9

            EweMove Herne Hill & Brixton
            6

            EweMove High Wycombe
            6

            EweMove Hinkley
            7

            EweMove Hove
            1

            EweMove Hull West
            11

            EweMove Huntington & St Ives
            2

            EweMove Kidderminster
            6

            EweMove Kings Langley
            5

            EweMove Knaresborough
            0

            EweMove Leak & Hanley
            6

            EweMove Leicester North
            5

            EweMove Leighton Buzzard
            19

            EweMove Lincoln Central
            2

            EweMove Luton East
            5

            EweMove Macclesfield
            0

            EweMove Maghull & Ormskirk
            8

            EweMove Maidstone North
            0

            EweMove Mansfield
            15

            EweMove Melton Mowbray
            12

            EweMove Newbury
            6

            EweMove North Ilford
            5

            EweMove North Leeds
            2

            EweMove Northwich
            4

            EweMove Ossett & Horbury
            13

            EweMove Oxford East
            2

            EweMove Poole & Parkstone
            5

            EweMove Pudsey
            3

            EweMove Putney
            1

            EweMove Reading
            7

            EweMove Ripon & Boroughbridge
            2

            EweMove River Hamble
            0

            EweMove Rodley & Bramley
            3

            EweMove Rossendale & Ramsbottom 
            31

            EweMove Salford
            0

            EweMove Salisbury
            8

            EweMove Sandbach
            15

            EweMove Sandiacre
            0

            EweMove Sheffield
            22

            EweMove Shewsbury
            17

            EweMove Shoeburyness
            19

            EweMove Sleaford & Grantham South
            6

            EweMove Slough
            6

            EweMove South Runnymeade
            5

            EweMove Southport
            11

            EweMove Spalding
            0

            EweMove Staines & Ashford
            7

            EweMove Stalybridge
            7

            EweMove Stamford
            11

            EweMove Stapleford
            12

            EweMove Stevenage
            6

            EweMove Stratford
            7

            EweMove Streatham
            5

            EweMove Stroud
            1

            EweMove Trowbridge
            8

            EweMove Uttoxeter
            11

            EweMove Walthamstow
            2

            EweMove West Grimsby
            3

            EweMove Wetherby
            17

            EweMove Winchester
            5

            EweMove Wokingham
            18

            EweMove Worksop
            1

            EweMove Wyke & Cleckheaton
            0

            EweMove Yeovil & Sherborne 
            8

            EweMove York
            23

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  7. PeeBee

    I remember posting on a EweMove article a while ago.  I think it might’ve been the one where they’d dropped their franchise fees from twenty grand to fourpence.

    They had, I remember, 109 “branches”.

    Today, they have 106 “branches”

    Fourpence must have been too expensive.

    Tuppence, anyone?

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    1. PeeBee

      FOUND IT!  It wasn’t the franchise fee SotC – it was this one:
      propertyindustryeye.com/ewemove-defends-campaign-to-poach-other-agents-staff-by-writing-to-them-in-their-offices/

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