The Property Franchise Group (TPFG) has unveiled a new corporate identity following two years of growth that have expanded its portfolio to 18 property brands.

The group is introducing a revised logo, updated marketing materials and a redesigned corporate website.

The changes aim to establish a consistent corporate identity across TPFG’s franchise, licensing and personal agent operations.

However, its individual estate agency brands will retain their existing identities.

TPFG introduces new corporate branding

The rebrand will roll out from November and retains TPFG’s established colour scheme.

Charlotte Randall, head of brand marketing at TPFG, said: “The Property Franchise Group has evolved enormously over the past two years, and we wanted our identity to reflect the business we’ve become.

“With 18 brands now part of the Group, it was important to create something that feels modern, confident and instantly recognisable, while still celebrating the heritage that has helped get us here.”

The group will also update its corporate website to align with its recently relaunched investor website.

Eighteen brands under one group

Gareth Samples, chief executive of TPFG, said the changes reflect the group’s expansion and the range of businesses it now operates.

Gareth Samples

He commented: “The growth we’ve experienced over the past two years has been transformational. Today, TPFG brings together a diverse range of property services and operating models, making us the UK’s largest and most diverse property franchisor.

“Each of our brands has its own identity, strengths and proposition, and that’s something we’re incredibly proud of. But we’re also one Group, with a shared ambition and a collective strength that sets us apart.”

The new branding will appear across TPFG’s corporate communications, websites and marketing materials.

The rebrand does not involve changes to the identities of its 18 individual brands.