Estate agency comparison business GetAgent has raised £2.2m from a consortium of investors.
The round was led by Marchmont Ventures, backers of Motorway.co.uk, and joins the Channel 4 Commercial Growth Fund, the investment arm of Channel 4 Television which invested last year.
Other investors include Christian Woolfenden, managing director of PhotoBox.
GetAgent claims to compare the performance of every UK estate agency via multiple third party data points to help potential home sellers choose the right agent based upon performance.
It uses key indicators such as sales performance; time taken to sell; and price achieved relative to original asking price.
Colby Short, co-founder and CEO of GetAgent, said: “Some ten years since the appearance of the first cheap, online estate agents, the market share of traditional agents is a resolute 95% despite hundreds of millions of pounds spent on TV and Google ads.
“Whilst we remain ‘agent agnostic’, it is clear that the house selling public hugely favours the local, branch-based business that they know and trust and that is nearby enough to be accountable.
“Our approach is to shine a light on all agents regardless and to ensure that we assist in helping the consumer make an informed decision when choosing someone to oversee the sale of their most valuable asset.
“Plainly, it’s not just about who’s ‘cheap’.
“We are delighted to have the backing of an outstanding venture capital fund, a leading TV channel and a number of notable high net worth individuals that will, together, fuel our growth journey still further.”
Alan Martin, managing director of Marchmont Ventures, said: “We’ve been impressed by the huge progress made in a short space of time.
“We are confident that GetAgent will grow rapidly as the public continue to recognise the benefit of the trust and transparency that they provide across the estate agency market.”
GetAgent claims to be currently serving over 10,000 enquiries per month. The site is promoted by Which?