An independent estate agency has urged rivals to stop placing unauthorised property signs on public roads and verges.
Kelly Residential has called on agents across East Renfrewshire to follow council guidance on roadside advertising.
The move follows a warning from East Renfrewshire Council over unauthorised directional property signs.
The council instructed local agents to stop placing signs on public roads, grass verges and street furniture.
Kelly Residential, based in Newton Mearns, says it complied immediately.
However, the agency claims other firms continue to display unauthorised signs.
As a result, the family-run business has launched a public appeal urging competitors to follow suit.
Agency calls for a level playing field
Kelly Residential wants all local agents to adopt the same approach to roadside advertising.
While the firm has stopped using the signs, it says others continue to display them.
Consequently, the agency has raised concerns about inconsistent compliance with the council’s guidance.
It has also launched a social media campaign to highlight the issue.
However, the firm insists it does not want to single out individual competitors.
Instead, it wants agents to respect the rules and help protect local neighbourhoods.
The firm said: “We stopped using the signage immediately and have maintained that position.
“However, with unauthorised signs still appearing throughout the area, we feel it’s important that the property industry takes a consistent approach and that the same rules are respected by everyone.”
Roadside advertising under scrutiny
Directional signs can help agents attract attention to properties and developments.
However, agents must follow relevant advertising and highway regulations.
East Renfrewshire Council has already instructed local agencies to stop displaying unauthorised signs on public land.
Despite the warning, Kelly Residential claims the practice continues.
The agency is therefore urging competitors to review their signage and comply with the council’s instructions.
Meanwhile, it has published a video campaign explaining its position and calling for industry-wide cooperation.
Agents can view the campaign on Facebook and Instagram.
