easyProperty has hit its £1m crowdfunding target shortly before its launch party this evening at the Natural History Museum among the dinosaurs.
By 5pm today it had raised £1,022,580 on Crowdcube from 224 investors, with the largest investment being £200,000.
The £1m will get its investors a stake of just 1.5% in the company.
Separately, easyProperty has also embarked on a round of fundraising for £6.5m. It is offering marketing partnerships to blue chip partners.
On Crowdcube, the venture says that easyGroup has been founded by Sir Stelios and property entrepreneur Robert Ellice.
Sir Stelios Haji-Ionnou is named in various brochures, but as a “brand partner” rather than a director.
He is due to be at tonight’s launch, which will be by no means cheap.
It costs £20,000 just to hire the venue, and although that includes security, loos and cloakrooms, it doesn’t include catering or anything else.
It must make it by far and away the most expensive launch in the history of UK estate agency. Purplebricks may have had a launch party, but if so, it was one to which Eye was not invited.
The first link is to the crowdfunding site:
This second link is to a video in which Rob Ellice, CEO of easyProperty, discusses the company’s online real estate business model that allows users to buy individual services.