Countrywide CEO Platt says customers compare it with retailers, not other agents

Countrywide chief executive Alison Platt has said that its customers do not compare it with other estate agents, but to retailers.

In an interview with the London Evening Standard, she said that she was approached by Tesco to join its board of directors.

Being on the board of the supermarket giant appealed to her: “There’s so much we can learn from how Tesco work, in their branches and in digital, how they’re customer-focused.”

She said Tesco’s current woes added to the attraction.

She told the Standard: “If you’re going to do something like this, you don’t want it to be about maintenance management.

“It’s the perfect time to join because the management challenge is massive.

“It’s all about having a change agenda and making Tesco the customer’s first choice. Tesco has to change on the outside, and the way it’s seen, and on the inside. And they both have to change at the same time.”

The article concludes that Platt “hopes to draw on her Countrywide experience to help Tesco”.

Platt took the helm at Countrywide in 2014, joining from a non-estate agency background.

She told the paper’s writer Chris Blackhurst: “Our customers don’t look at us and compare us to other estate agents, they compare us to other retailers.

“We’re in retailing, the same as Tesco.”

It is an interesting piece, which makes no reference to the blood-letting at Countrywide which has seen a string of senior people quit to pursue, as they say, other interests such as gardening.

More departures are on the cards, EYE understands, after a re-structure which left some senior people “on seats by the door”.

Nor does the article refer to speculation regarding Tesco’s previous attempts to enter the house-selling market via a private sale-by-owner business that was subsequently declared to be an estate agent, and Platt’s own stated desire to launch some kind of online estate agency.

The article does, however, emphasise Platt’s charm: “She smiles a lot, is modest, self-deprecating, down to earth, speaks with a Mancunian accent.”

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10 Comments

  1. Chri Wood

    Kettle on. Chair pulled up.

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  2. Christopher Watkin

    Face palm – all of us are in retail

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  3. Jonnie

    Read her interview in the Evening Standard, all very nice and I’m sure she believes it but doubtful her staff in the ‘shops’ agree, when Tesco run out of beans they request an order for more from the warehouse, is Ms Platt giving her shops access to a warehouse of three bed semis when they run out of them?

    Jonnie

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  4. PeeBee

    “There’s so much we can learn from how Tesco work…”

    Sounds like they’re going to be moving their stock round their ‘shops’ on a regular basis, then…… oh, joy.

    Difference being Tesco don’t do it to remove cobwebs…

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  5. Stevie

    What part of tesco is she hoping to emulate because tesco diversified so much as to have fingers in everybody elses pies that they lost sight of what they were actually supposed to be great at and in the interim businesses like aldi and lidl have taken over,so I guess we have to make sure we don’t reinvent the wheel just improve it thus keeping internet agents and “tesco” away from our doors.

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  6. Chri Wood

    An unfortunately timed day to make that observation – “There’s so much we can learn from how Tesco work”…

    ….”Tesco could be fined £500m over accounting scandal, say analysts” | Business | The Guardian http://bit.ly/1PNogMx

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  7. PeeBee

    I can’t wait for them to start using ‘WHOOPS’ stickers on old stock to signify reductions!

    ;o)

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  8. hodge

    I wonder how long it will take before they clear out Pennels and Corley.

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  9. MKM1979

    Well at least they are not aiming to get from where they are to the likes of Waitrose/John Lewis or Marks & Spencer. Tesco might actually be achievable, but they are still going to have to try VERY hard!

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  10. Reader

    POOR OLD COUNTRYWIDE. KEEP SPOUTING THE LATEST BUZZ WORDS AND PAYING THE CONSULTANTS. ONE DAY EVERYONE WILL HAVE LEFT.

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