Consumer willingness to pay to speed up transaction timeframes is increasing, new research suggests.
A survey by iamproperty has found 88% of consumers would be willing to pay for a smoother process supported by digital technology.
The PropTech company highlights that just 38% of its partner agents use its movebutler solution that would enable clients to pay for services such as upfront information and anti-money laundering (AML) checks.
An average fee for AML client charging is around £20 per transaction. With an average of four checks per transaction, agents have the potential to benefit from an additional £80 per instruction from AML checks alone, iamproperty said.
Ben Ridgway, co-founder at iamproperty, commented: “We understand that a lot goes into compliance and agents are increasingly under time pressure.”
“With tech available to manage the admin load, as well as more consumers willing to pay for checks, it helps to take away the cost and time implications some agents may see as barriers when it comes to ensuring compliance,” he added. “In more challenging market conditions like these, the opportunity for agents to generate additional revenue and have more time to spend on winning new instructions and marketing is invaluable.”
Wow, better book that Bora Bora holiday then.
You must be logged in to like or dislike this comments.
Click to login
Don't have an account? Click here to register
The long tail of opportunity for agents is not only far-reaching but also highly lucrative, as Ben correctly points out. Agents serve as the trusted, local representatives and the heartbeat of the selling, letting, and property management community. They are the go-to source for the public seeking reliable advice on selling, letting, buying, or renting homes.
Despite the common narrative that “agents are the least trusted,” this perception often overlooks the valuable role agents play in providing excellent service to their clients.
Given agents’ strategic position to capitalise on revenue opportunities arising from the data they contribute to the system, it’s high time they gain a comprehensive understanding of the financial potential associated with their role. Agents should be fully aware of the revenue generated while sitting on potential clients’ sofas.
I have long argued that the cash generated morally belongs to agents. With the changes introduced by Material Information regulations, there is an opportunity for agents to grasp the complete landscape, comprehend how the cash is earned, and determine the portion rightfully due to them.
You must be logged in to like or dislike this comments.
Click to login
Don't have an account? Click here to register