Cluttons has quit OnTheMarket to rejoin Zoopla.
It has rejoined Zoopla after the firm was bought out of pre-pack administration by new owners, turnaround firm RCapital.
Yesterday, it was claimed that within the first 24 hours of re-listing with ZPG, the firm received nearly 100 leads across their six offices.
James Hyman, head of residential at Cluttons, said: “We’re pleased to be with ZPG. The process to going live has been quick and smooth and more importantly we have seen the speed at which ZPG can deliver value.
“We’re looking forward to working closely with the ZPG team to reach the widest possible audience and continue to build our brand and business.”
Mark Goddard, managing director of ZPG Property Services, said: “We’re delighted to welcome Cluttons back to the ZPG platform.
“Agents now firmly grasp the ZPG value proposition and cannot afford to be at a competitive disadvantage.
“We have the most effective marketing platform and the best software solutions and are now generating new revenue streams for our partners through products such as MoveIT.”
In early May it was announced that Cluttons had been bought by RCapital out of a pre-pack administration and undergone a major restructuring.
The firm had made a £7.1m profit last year, but said that its pension liabilities had “become unsupportable in the long term”.
As a result of the restructure, Cluttons has shut residential estate agency offices in Belgravia, Blackheath and Clapham. It now operates out of ten London offices, and it is understood that there have been some 19 redundancies.
It is also understood that a possible future suitor could be Savills – which supports OnThe Market.
Comments (4)
My flabber has never been as gasted.
In a country where you don’t have the first clue which political party will do the most damage to the property market, and boy are they all jockeying for position on that one. I’m sure there was a box on my ballot paper for the ‘We will only ruin half of the country’s Landlords and tax grab the other half’ party).
If the one chance we had of taking back control of probably the most important aspect of our marketing has gone by the wayside we will deserve everything we get.
Well done Britain – you should be very proud of yourselves.
Now, Hands up all those agents that think Purple Bricks are also good for our industry.
Noticeable by its absence. Great idea but been poor public promotion by AM for far too long.
OTM……Like a good auction…..GOING, GOING, GONE!
12 months ago a piece of news like this about OTM would have had dozens of comments. That not one has been made by now speaks volumes.