LaunchB, the new venture of Purplebricks’ founders, Michael and Kenny Bruce, has announced that the brand name of their ‘innovative new venture, which promises to transform the property market’ will trade under the name ‘Boomin’.
Boomin says that its proposition is ‘Transforming the property market for everyone’, and promises to be ‘the most agent and customer centric solution ever created, putting agents at the forefront of determining the future rather than needing to react to it’.
It says that its ambition is to:
- Open the market and get more people moving
- Get customers engaging with agents like they used to
- Increase revenues – during and long after the transaction
- Give agents unprecedented life-long brand exposure
- Increase productivity, giving agents more time to do what they love
- Power a transformational experience for everyone – building loyalty
- Support, promote, advertise and enhance the profile of Estate Agents
Boomin is inviting agents to register their interest to find out more and has recruited a senior leadership team to work under recently appointed CEO Gary Barker, and Executive Chairman Michael Bruce.
Phil Lloyd, who joined Boomin as CMO in January 2020, is a highly experienced marketeer with a strong track record of helping to grow technology businesses and creating powerful, established brands.
He left the role of CMO at carwow (the car sales business backed by another property industry ‘name’, Zoopla’s old boss, Alex Chesterman), to join Boomin. He was previously the Global Head of Advertising at Paddy Power Betfair Group PLC (now known as Flutter).
James Kydd was a pivotal figure in the launch of Purplebricks, becoming Marketing Director of the online estate agency, and he has joined Boomin, teaming back up with Michael and Kenny Bruce.
Kydd spent 15 years working with Sir Richard Branson at several Virgin companies, including as Director of Brand and Marketing at Virgin Media.
The new COO is Andrew Stewart, who has been recruited from the online car dealership platform, Cazoo (another Chesterman venture), where he was Partnerships Director.
Previously, he was Marketing Services Director at Zoopla, Market Insight Manager at Microsoft and Group Head at ITV.
Gary Barker, CEO of Boomin, said:
“I’m thrilled to be working with such an amazing team to launch a unique business, which will have a transformative impact on the property market.
“We have attracted world-class talent and are creating a powerful new brand, supporting agents, generating new revenue for them, and engaging customers in a new and enduring relationship. “
“I am looking forward to sharing more of our plans in the coming weeks and sharing our vision to open the market to all”.
Michael Bruce, Executive Chairman of Boomin, said:
“The strength and depth of the team that we have managed to attract is remarkable, it is a genuine privilege to be working with people who share our vision and have the energy and experience to do transformational work that makes a difference to so many other people’s lives.
“We are proud to launch our brand name, which best describes how we want to see the future for the property market for everyone”.
The Boomin website says:
Be part of the future
Boomin is all about innovating and investing in everyone interested in property. It’s about opening up the market and getting more people moving.
We want to create an environment where Estate Agents are:
- Empowered to deliver exceptional experiences
- Respected and rewarded for the work they do
- Able to create lasting relationships with their customers.
Be part of a win; a win for everyone. Grow your business, earn more revenue, increase your productivity and have fun.
Despite all the PR it is still unclear as to what the Boomin business actually is, and how it is going to do whatever it does. Time will tell.