So Labour would ban tenant fees.

MartinCo Group currently manages over 42,000 properties through its five franchise brands. You would have thought we would have been one of the most vocal opponents, but we have kept quiet. Why so?

Firstly as a public company, we serve the whole community and do not take a partisan political stance.

We would work with whoever forms the next Government after the election – so harshly critical language is not the best starting point, even if you feel provoked!

Secondly, the influence of letting agents on the outcome of the election is negligible, and thirdly, some of the arguments advanced by the industry in favour of the status quo are a bit weak.

We have developed our lettings business models based on charging both landlord and tenants.

Denied charging tenants, we have to pass additional charges on to landlords. Landlords will, in turn, put upward pressure on rents. But if rents are capable of upward revision then why are we not pushing to get higher rents now?

In a mature provincial lettings business around 60% of income is derived from management commission and 40% from other fees including tenant fees.

The average management commission nationally is 9%, which means that in round terms every £1 of rent generated is split 15p into agent’s pockets and 85p into landlord pockets.

So a ban on charging tenant fees, which translates into an increase in rents, will benefit landlords, even if it “hurts” us.

At Martin & Co our average fee to tenants at the start of a tenancy fee is £330 including the VAT. Our tenants are not VAT registered so that’s the cost to their pockets.

It represents just 1.53% of the total rent that they will pay over the lifetime of an average tenancy with us based on our average rent and length of tenancy. That does not feel exploitative.

When I joined Martin & Co 12 years ago the average length of tenancy was around 14 months. It’s now double that.

This reflects a tectonic shift in tenure patterns, with private renting overtaking the social housing sector in 2013.

Private renting is no longer a lifestyle choice, or a temporary blip between leaving college and buying your first home. Increasingly, we house the nation, and with over a million new tenancies being granted every year, renting a property will be the only property transaction many people will have had experience of.

It’s irrelevant to argue because that the TPO receives so few complaints about tenant fees it’s not a problem – everyone knows agents charge tenants fees and there is not much you can do about it.

The zeitgeist here is the perception that older richer people with choices are benefiting at the expense of younger poorer people without choices.

With growth in the private rental sector comes social responsibility and we risk alienating a generation of renters if we abuse our position as gatekeepers.

Let’s remember that there is nothing “normal” about 6-month fixed tenancy terms.

They were introduced to redress the balance in favour the landlord at a time when the private rented sector was characterised by artificially controlled “fair rents”, and the range and supply of privately rented accommodation was dismal.

I’m old enough to remember the introduction of the standard 6-month term of an Assured Shorthold Tenancy, but 6-month tenancies are an anachronism. Buy-to-let landlords don’t need the property back for their own occupation.

They would prefer to receive regular rental income over the longer term, just so long as they know they can sell with vacant possession eventually.

Rent increases are in reality constrained by wage inflation, and a landlord is better off with modest annual rent increases in line with RPI than a showdown with a sitting tenant, a void period and subsequent re-letting fees.

Rents in the private sector have been growing at a slower pace than social housing rents and we provide very high quality accommodation, exactly where people need it, without social stigma and without public subsidy.

Our best defence is to accept some of the arguments about caps, limits or codes to prevent price gouging on fees, and work with the new Government on longer tenancy lengths, but in return ask for a commitment to the regulation of landlords and agents.

If we are increasingly the sector being asked to shoulder the housing crisis, then let us explain that we are professional agents.

We should say that we follow codes of conduct, carry the cost of proper insurance, and ensure that laws and regulations are adhered to – and that we need to earn a decent living.