People in their twenties and thirties are being turned off from working in estate agency because they dislike the dress code.
They want jackets and ties to be binned in favour of a more relaxed working environment.
A new blog – written by intern Will Missen but to the brief of Barry Collins – on the CPR property recruitment website says: “This is a huge issue for the property industry, which desperately needs to modernise in terms of dress codes merely as a starting point.”
Missen, 19, is a first-year student of English literature at Southampton University.
His blog says that estate and letting agents have been slow to catch on to what millennials really want, instead negatively categorising them as lazy and uncommitted.
But instead of complaining, he says, employers should be adjusting their businesses and vacancies to accommodate the changing demands of the current workforce.
It points out that the cost of living has gone up, but basic salaries in the industry have not. Something else needs to be provided – and millennials want their jobs to be fulfilling.
They want flexible working hours and days, and they “don’t want to sit in an office for ten hours a day to do work that could possibly be done from home, or even while commuting with their phone or laptop. Their accessibility to work is different, and the environment needs to change to reflect this new freedom and technology.”
Other employers, in media sales and digital marketing, look for the same entry-level candidates as agents, but provide a more forward thinking and collaborative environment. They will often provide pool tables and TVs, and lay on free breakfasts.
The blog suggests that every job in agency for someone under 24 should be treated like a graduate scheme.
Missen concludes: “Clearly, to negatively stereotype millennials is to misunderstand how they differ from you and from their parents; complaining won’t do any good for your hiring process. What will help, however, is recognising Generation Y as different.”