Behind every Olympian is an… estate agent? Purplebricks reveals its latest TV ads

Purplebricks may have missed out on the publicity as the “official estate agent of Team GB” at the Tokyo Olympics after it was postponed this summer due to the coronavirus pandemic, but it is still racing ahead with its sponsorship ahead of next year’s rearranged games.

The agent has unveiled a new advertising campaign that again features ‘Alice’, a Purplebricks estate agent demonstrating her support for Team GB and the Olympic athletes during the ongoing  lockdown restrictions whilst sharing options for both in-home and virtual viewings and valuations.

She interrupts taekwondo champion Bianca Walkden during training, Zoom calls diver Dan Goodfellow in the bath and annoys rower Moe Sbihi with a quiz about Purplebricks before he hangs up.

Gemma Schmid, head of brand and communications at Purplebrick, said: “We know that when training for the Olympics  that an estate agent is not the usual training partner you’d expect, so with this latest iteration of our sponsorship campaign we’ve continued to embrace the incongruity.

“We’re still the official estate egent of Team GB, we’re still proud to support them on their extended road to Tokyo, and we’ll still keep those fires of support burning along the way.”

The campaign will run until later this year. Purplebricks is a Team GB sponsor until the end of next year.

Watch the adverts below:

 

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7 Comments

  1. Robert_May

    Who is the boss at bricks now?

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    1. Bless You

      might be funny if they weren’t running such a misleading scheme.

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  2. bennykruce

    Timmy Mallet by the looks of things!

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  3. Penguin

    Are they still going? Haven’t seen one of their boards round here for as long as I can remember…..

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  4. PeeBee

    Alice?…  

    Alice?…

    Who the *** thought of ALICE??

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  5. OverHalfWay

    Few of our vendors buying off them are not happy with PurpleBricks, and the people who use them don’t seem to happy either. I’m surprised they are still going. We don’t see their boards so much these days. The only money made here was the Bruce brothers.

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  6. Blue

    These are the worst ads ever.  She comes across as inept and annoying.. and we take everything you throw at us.. then drops the ball.  Brilliant.

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