allAgents is continuing to demand an independent audit of both its and Trustpilot’s reviews of Purplebricks as the battle between the two continues to be waged.
allAgents has been involved in a long-running dispute with Purplebricks over the validity of the large number of negative reviews posted on the allAgents site, with Purplebricks saying that some are fake and others cannot be verified.
The battle has now stepped up after allAgents said that a Facebook user posted: “Don’t. Awful. Take your money sell (sic) or no sale and then you’ll never hear from them. I’ve just removed my property with them.”
An area manager for Purplebricks then apparently commented: “Over 40,000 positive reviews on Trustpilot verified users of Purplebricks. allAgents is an unregulated site where anyone and everyone (including the competition) can post untrue reviews.”
Yesterday allAgents’ Martin McKenzie said: “Enough is enough. First Purplebricks’ lawyers send us threatening letters, now their own staff are trolling Facebook users to spread misinformation about us.
“All of our Purplebricks reviews – both positive and negative – are verified. I’m not convinced Trustpilot can say the same. What’s needed is an independent audit of both our reviews and Trustpilot’s. We’re very happy to allow that – the question is, are they?
“With such a wide disparity in ratings, it’s time consumers knew which review website they’re able to really trust.”
Purplebricks declined to comment.