The death of the generic agent: Why 2026 will belong to the specialists
The agents who are winning now aren’t trying to be everywhere
Proven Strategies
Chris Webb from The Estate Agent Consultancy
AI in estate agency, helpful assistant today, trusted adviser tomorrow
Looking ahead, the AI trend is clear and it’ll have a big impact on the estate agency sector
If your marketing is better, but nobody knows it yet… here’s how to change that
Stronger marketing makes all the difference — from professional video tours to standout photography. Here’s how to help homeowners experience it for themselves
Click to instruct: Why digitising your estate agency flow could win you more business
Estate agency has always meant trust and service. Today, though, ease of instruction makes all the difference
From followers to instructions
Agents who win instructions off the back of their social media are rarely the ones with the biggest followings
The pipeline lie: Why having ‘lots on’ might be slowing you down
Being busy doesn’t always mean being productive
How you lose momentum without realising (and slowly become just another agent)
Don’t just compete – lead. Stay relevant. Stay ahead
Why you’re getting undercut on fees (and what to do about it)
Success does not come from just what you do, but what that actually means to potential customers
Why some estate agents always have a full pipeline
The agents who never seem to run out of leads generally think differently to their competitors
Here’s how agents can win more instructions with ‘street-level advantage’
Hyper-local knowledge is the key to helping sellers feel understood