A crowdfunding campgaign has been raised to try and help staff at Emoov left out of jobs after the business went into administration.
The immediate target is £550,000.
A total of 140 staff are thought to have been affected by last week’s collapse into administration.
The appeal, launched on social media yesterday evening, says: “All ex-staff of Emoov Ltd were left in financial no man’s land when the company had no choice but to go into administration.
“Staff not paid for what they’ve worked, worried sick and out of a job. Christmas is looking miserable for most.
“It’s this time of year humanity usually prevails and we look after one another. Let’s help them put food on the table and give them a start for 2019.”
Amy Matthewman, who is behind the appeal, and a former Purplebricks local property expert before joining Emoov, told EYE yesterday evening that she is simply trying to raise the money that staff are owed.
She said: “I just really want people to have some help. Most of these people have children. It’s a very serious situation for all concerned.
She added: “Emoov was filled with hard-working wonderful people who face a very grim few months. I’d like to help people get back on their feet.
“I believe our industry does care.
“People haven’t been paid for what they’ve worked, with lack of guidance and information.
“We can try and claim wages owed off HMRC but it takes weeks and the administrators haven’t even confirmed the claims with HMRC to date.
“Also the claims are capped.
“People are genuinely going hungry. Behind on bills and worried sick.”