The Guild of Property Professionals has announced the launch of its new Ezine system, set to transform the way its member agents market properties and engage with clients.

According to Iain McKenzie, CEO of The Guild of Property Professionals, the Ezine system automates the creation of content, offering members the flexibility to customise and edit as they see fit from within The Guild’s Members’ Hub.

He said: “The evolution of the system now makes it easier for agents to create digital magazines that are an enticing way to present properties and articles online alongside interesting lifestyle content, increasing the interaction of their communication and marketing.

“The Ezine system enables Members to effortlessly tailor each campaign to their specific needs, from the magazine cover, to selecting specific offices, properties, advertisements, or articles to include.”

The Guild says key features of the Ezine system include:

Automated Content Generation – Enabled with artificial intelligence (AI) to allow the ‘About Us’ page per office to be populated automatically with appropriate content and imagery based on the office location, this feature eliminates the time-consuming task of creating content from scratch.

Customisable Campaigns – The Ezine system offers complete flexibility, allowing Guild Members to make changes and tweaks to the content to suit their unique requirements. From included properties to advertisements, everything is customisable.

Effortless Edition Creation – Once configured, the system streamlines future edition creation, making it an automatic and efficient process. Members can generate beautifully crafted Ezines without the hassle of manual design and content creation.

Mobile-Friendly Design – A substantial portion of content is viewed on a mobile device. The Ezines created by the system are optimised for mobile and tablet viewing, ensuring that potential clients can access property information on the go. Additionally, two versions are available – a magazine page-turning view and a website view, catering to various preferences.

Enhanced Engagement – With eye-catching visuals and well-structured content, Guild Members can enhance client engagement and showcase properties effectively, ultimately driving success in the competitive property market.

As part of the membership, The Guild can distribute the Ezine to the agent’s database for them. This service helps to maintain a relationship with future, current and past clients through regular communications, as well as distributing the agent’s latest property listings far and wide.

McKenzie added: “We are dedicated to providing our Members with the latest tools and technologies to excel in their estate agency endeavours. Our new Ezine system not only simplifies marketing but also elevates the way our Guild agents present their listings to potential buyers.”