Agents invited to apply to be part of Zoopla’s pilot scheme

Agents are now being invited to express an interest in being part of Zoopla’s pilot scheme that will allow them to be among the first to gain access to the portal’s new to free virtual viewing technology

Zoopla has, as revealed last week, joined forces with FocalAgent to offer the service.

The new partnership, which enables agents to offer guided viewings of their listed properties to consumers, comes at a time when many parts of the country face harsher coronavirus rules and restrictions.

The innovative technology will initially be available to a limited number of agents during a pilot, with a view to allowing them to conduct safe but effective virtual viewings for any of their properties listed on Zoopla.

Consumers will be able to look around a property using the existing 2D photography or more immersive virtual viewings using 360 photography or tours.

There will also be access to tailored packages with professional photography and 360 tours to provide a more immersive virtual viewing experience.

Agents wanting to apply to take part in the pilot can do by clicking here.

During the pilot, eligible agents will be given free access to Smart Viewing, a platform that provides interactive, agent-led virtual viewings, in which the agent guides the applicant through the property with voice and webcam.

Agents will be able to select any one of their properties listed on Zoopla to view in real time, based on applicant requirements, but also switch between properties and do multiple viewings in one go to tailor viewings efficiently to applicant preferences.

“By enjoying free access to the Smart Viewing platform, agents can provide homemovers with a best-in-class virtual viewing experience, and an alternative to physical viewings, which is crucial when the threat of Covid means that many homemovers and agents may be hesitant to tour a property in person,” said Andy Marshall, Zoopla’s chief commercial officer.

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3 Comments

  1. Steve_Smithson

    … whilst the home-hunter is on the phone, would it be simpler to say “are you at your PC?, great, click on the photo of the kitchen and I’ll tell you about it”. No need for booking appointments, sending links through email etc. This industry does like to over engineer!

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  2. Tech.Sense

    OMG Just found out to my frustration that the free thing they are offering is just like a shared Zoom screen share session. To get the proper 360 stuff its all chargeable and a total rip off i.e. charging per call etc….I heard from a big brand who tried it and dropped it because it didn’t work and was way more expensive than other better solutions out there!!!

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    1. Mazie

      Interesting feed back . Which bit of kit do you recommend being ,the best out there currently .

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