Agents are ignoring over one in three possible leads – and taking an average of seven working hours and 11 minutes to respond to email leads.
A significant 36% of leads are not responded to at all within two working days.
The claim comes from lead control firm Callwell, now led by managing director Mal McCallion.
He said it has become “normalised” for branches not to deal with some leads, and that potential customers remember which agent has or has not responded.
He said that Callwell’s data backs up a Rightmove survey which found that 39% of agents do not respond within 24 hours.
Callwell was launched three years ago by Rob Wellstead, but is now in the throes of being relaunched by Wellstead in conjunction with ex-Countrywide estate agency chief Bob Scarff. The pair recruited McCallion from review website business Rateragent.
Comments (7)
Actually I have been told by many of my customers for a long time in reply emails, that we are the only agent in town who ever seems to respond and they do not have a kind word for so called on-line only agents on this subject. I can’t believe that others don’t reply but it does give food for thought at how good they are and the story could just have some truth in it.
How did Callwell calculate those figures? Did they taken into consideration that some leads come from the same applicant? For example, 4 out of 5 enquiries from the same individual would go ‘unanswered’, because they have already been spoken to.
The “survey” was apparently conducted using data from 85 Agency branches over a period of two weeks. It was an email “lead” exercise where the email contained what they describe as a “soft valuation request”.
The rest…? Read the bog. I mean blog.
I gave up and gouged my eyes out with rusty spoons.
Oh, dear – someone at a certain company not liking my posts, perhaps?
Diddums.
Oh, dear… Mr McCallion raises his controversial head above the parapet once again!
Expect the same stuff we were …treated… to over the last couple of years by Mr McC regurgitated, reworded to suit the new company agenda and reposted for our delectation – and total demolition, of course!
The data comes from a lead control firm wanting to sell its services!!
It is not always that we do not respond. Applicants often put incorrect details on the system. The emails go to their junk mail and they do not pick them up or reply. If you leave a message on their mobile, they do not return the call. If they are at work and they are unable to answer their mobile, what other option is available to an agent?